Oxford University Press

Strategic implementation: the process of preparation of the different actions provided for in the plans. Strategic control: the set of adjustments and corrections carried out during the implementation process to maintain the correct direction but what happens with companies? do you have a clear idea of the strategy? Their leaders that determine maneuver Journal of organizations, are lost to turbulence such, persistent in the international economy changes and threatening an increasingly globalizing growth more harmful at the global level that it is difficult to carry out a comprehensive analysis of strategic organization. Strategy not is determined directly by the option that decides the top management is not nothing more than opt for differentiation or leadership in costs, hybrid strategy or added value, it has a much more complex range as well as in the military field, strategy is based according to the warlike power that possesses a country, same thing happens with companiesthe strategy is always based on who has the company and resources that can really confront the goals and guidelines outlined in the time that believes is necessary to achieve the desired objective. Notes: To study the concepts of strategy in each organization, the book of John Kay, Foundations for corporate success: How business strategies add value, Oxford University Pres. 1993 There are several levels of strategies: the first is the one known as corporate strategy, involves those excitement that reach across the enterprise, generally concentrate on senior management and its main purpose is to create and maintain a balance of business portfolio. This level provides the vision, Mission of the company and general policies for the development of the organization. Competitive strategy: are those characteristic of each business unit decisions. Its purpose is to create and maintain a positioning against the competition, its main functions are: competitive approach, actions of expansion, attacks and defenses against the competition.